Original Article is featured on http://eventplanningcentral.wordpress.com/
where Monika is currently a regular contributor.
Just as in the celeb world, the world of events is also built on strategic piggy-backing and partnerships to achieve a more powerful result. Purposefully thought out cross promotions from sponsorships or partnerships can be highly effective in raising the level of productivity, business and recognition of an event.
Sponsorship Proposal
In order to gain support from the public, organizations creating special events or fundraisers often seek sponsorship, monetary or in-kind, in order to both raise the effectiveness and the economics of the event. When participating in cross promotions of any kind – joint ventures, partnerships, or sponsorships – a properly written sponsorship proposal is essential. Details about the execution of promotion are very important and must be adhered to. If you misrepresent one or more of your sponsors or partners, your reputation will suffer and you will lose the interest of the sponsor for future events.
Event Sponsorship
It is important to keep your sponsor or partner satisfied throughout the event process, as their satisfaction will directly affect the success of your event. Will an event sponsorship can help take your event to the next level, it also has the ability to go sour. If fail to accurately promote who is supporting or executing your event, the relationship and trust will break down and will cause unwanted stress or resentment, both damaging to your event and to your business. One extremely effective strategy for overcoming misleading or ill-represented details of any event sponsorship is to provide all your sponsors and partners with all promotional materials before they go to print. A second eye often eliminates forgotten information or spelling mistakes!
Event Promotion
Lastly, your partners and sponsors are surely supporting your event or cause because of a close and personal affiliation with what you are doing. They have some connection to your business and want to see you succeed in with your event. A detailed and well cross-promoted event will ensure that you receive recognition from your own network, but also from all of the networks belonging to your sponsors and partners. People, causes, and awareness are greater in numbers. Being loyal to all of those involved will ensure repeat and new sponsorships and partnerships from all sorts of group or individual supporters and networks. In turn, you will build a solid relationship with many of your supporters and thus, will grow your business in the process.
Event Sponsors
If all else fails and you are wondering about cross promotions and your responsibility as an event organizer, ask yourself one question: If I was the sponsor, what would I expect from my client? If you are loyal, strategic and honest, one day, you will act as a sponsor by helping others achieve their goals through special events. After all, what goes around comes around!
Monika Anna Blichar holds a BA in French and English from the University of Victoria. She also studied art at Camosun College where she learnt various techniques and strategies in creating contemporary pieces. Monika continues to pursue creative projects and is exploring various professional opportunities in the arts, including event coordination. Art has played a significant part in Monika’s life and continues to be an outlet for her free-flowing imagination. Monika currently lives and works in Vancouver, BC, working on numerous art-related events around the city.
